Yeshiva of Greater Washington - Fall of 2005

The Know Idea Business Simulation is a business simulation where four competing companies sell the same, so to speak, product within the same market. We calculate each companys profitability at the end of each year. And, at the end of the final year of competition, the company with the highest average profitability over the course of the entire simulation is... The Winner.

In the Fall of 2005, Know Idea ran their first business simulation at the Yeshiva of Greater Washington. The four companies within the business simulation sold GPS devices within Australia. It was demonstrated that there was strong global demand for GPS systems yet Australia was an underserved market. All the business executives were smart, driven, and extremely creative.