Yeshiva of Greater Washington - Fall of 2006

The Know Idea Business Simulation is a business simulation where four competing companies sell the same, so to speak, product within the same market. We calculate each companys profitability at the end of each year. And, at the end of the final year of competition, the company with the highest average profitability over the course of the entire simulation is... The Winner.

Know Idea ran a Know Idea Business Program at the Yeshiva of Greater Washington in the Fall of 2006. The four companies within the business simulation were selling heart rate monitors within the Japanese market. It was demonstrated that there was a demand for heart rate monitors in Japan. Yet, there was a limited supply of heart rate monitors. Additionally, the monitors that were in the market are Japanese-made monitors that were grossly over priced. The four competing companies within the business simulation aimed to spur and fulfill the demand for heart rate monitors within the Japanese market. The company with the highest overall profitability after four years would continue to run the Japanese Heart Rate Monitor market while the other three companies would be asked to, so to speak, go home.

There were four companies and several executives per company competing to run the Japanese Heart Rate Monitor market:

1. My Day Inc. - Y. Katz, Hillman, Kates, Pensak, Y. Cohen.
2. Heart Smart - M. Katz, L. Cohen, Bates, Fink, Oxman
3. Healthy Heart - Schafer, Waxman, Goodman, Silverman
4. Monitoring the World Inc. - Franco, Sragg, Silbiger, Sassoon

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